KID'S WEAR LABEL FOR IMAGINATIVE PLAY
Danish kids’ wear brand UBANG is a tribute to free and unrestrained play because clothes are about more than just keeping warm!
We're adults for most of our lives, but children for only a few years – which is why they should be cherished. This is the philosophy Ulla Bang Jørgensen taps into as her driving force when creating a new collection. The designer brings to life a world of weird and wonderful creatures on T-shirts, long-sleeved tops, dresses and, not least, socks for children ages 0-10. In the universe of the experienced kids’ wear designer, clothes are not only for keeping warm. Long-sleeved tops featuring appliqué animals naturally encourage play and movement. For example a sleeve comes alive as an elephant’s trunk when the child raises her arm and the faces on socks are animated by wiggling toes, making dressing in the morning so much more fun. The textiles are certified with leading international health standard Oeko-Tex 100.